Here’s the Reality:
We don’t have a marketing team.
We don’t have a $100K ad budget.
We don’t have time to “go viral.”
But we still need customers.
And we still need traction.
So here’s the question:
How do you grow when you’ve got no money, no audience, and no time?
Answer: You focus on three things.
1. Build in Public (for Real)
Most people say they’re “building in public.”
But they’re really just posting polished updates.
We’re doing it differently:
Sharing what breaks
Sharing how we fix it
Showing what works (and what doesn’t)
Letting people watch the build before we sell
Why it works:
People don’t just want your product.
They want to join your journey.
We’re not just launching a tool.
We’re building a story people want to follow.
2. Talk to a Specific Person
We’re not trying to attract “everyone who needs a website.”
We’re talking directly to:
Solo founders
Small business owners
Non-technical builders who hate overcomplicated tools
We write everything like we’re talking to one person:
Hey, we built this because you’re tired of wasting 20 hours fighting your site builder.
That’s how you cut through the noise.
3. Turn Early Users Into Amplifiers
This is our core growth strategy:
Find 10 early users
Give them an incredible experience
Ask: “Who else needs this?”
We handhold onboarding.
We personally walk them through setup.
We listen. Then we act on their feedback fast.
And then they tell their people.
If you delight the first 10, they’ll bring you the next 50.
We don’t need 1,000 fans.
We just need a few who care.
The Eazysites Stack (So Far)
Here’s how we’re doing this practically:
X (Twitter): Daily behind-the-scenes updates
LinkedIn: Founder insights + distribution to pros
Blog (xaashq.com): Story-driven SEO + authenticity
Email list: Simple weekly digest of updates + lessons
1:1 DMs: The most underrated growth channel on Earth
This is slow growth by design.
Because the goal isn’t just signups.
It’s retention. Advocacy. Real traction.
The “No Budget” Marketing Playbook
We use this 5-step loop every week:
Share something real (a win, a failure, a screenshot)
Engage with replies like a human, not a robot
Start conversations with anyone who leans in
Invite early users to test (with zero pressure)
Delight the hell out of them
Repeat. Relentlessly.
Your Takeaway
You don’t need ads.
You don’t need viral hacks.
You don’t need growth agencies.
You just need:
A clear story
A specific person
A dead-simple playbook
That’s how we’re doing it.
No fluff. No noise. Just consistency.