We Thought We Knew What People Wanted
When we started building eazysites, we were solving our own problem.
We’d built 50+ sites across different industries.
We knew the pain.
We knew the tools.
We knew the gaps.
So we assumed: We know what to build.
Here’s what happened next:
We designed onboarding based on what made sense to us
We added features we liked using
We structured the dashboard like we’d want it
And guess what?
Nobody used it the way we expected.
That’s the Moment It Clicks
We watched real users try to navigate.
They hovered.
They clicked around.
They got stuck.
And they asked questions like:
“Wait… what do I do next?”
“What happens if I click this?”
“Why is this even here?”
That’s the moment we stopped building for ourselves.
The Shift: From “I Like This” → “They Need This”
Here’s the brutal truth:
Your opinion as the founder doesn’t matter.
If users don’t get it, it’s wrong.
If they don’t use it, it’s wasted.
If they’re confused, it’s broken.
So we started asking better questions:
“What’s one thing that would make this easier?”
“Where did you hesitate?”
“What did you expect to happen here?”
The answers were painful.
But they were gold.
The Feedback Flywheel
We built a simple loop:
Ship something fast
Watch real people use it
Listen to the pain
Strip out what isn’t working
Repeat
That loop changed everything.
Now, when we design something, we ask:
“Would they love this?”
“Or are we just being clever?”
The Founder Ego Trap
It’s easy to think you’re the visionary.
But true vision is humble.
The best products aren’t built from the top down.
They’re built from the outside in.
And that starts with shutting up, watching, and listening.
What We Changed (Because of Users)
This month alone, we’ve:
Rewritten the homepage copy 3 times based on where users dropped off
Removed a full layout feature no one touched
Changed our onboarding CTA from “Start Now” to “Launch My Site” — and conversions jumped
The smallest tweaks have the biggest impact when they come from real users.
Your Takeaway
You’re not your user.
What feels clear to you might be chaos to them.
So here’s a challenge:
Watch one person use your product
Don’t speak
Just take notes
That 10-minute session will teach you more than 10 hours of brainstorming.